Change to Ting end user offers in January

I want to let our US resellers know about a change we are making to your Ting promo codes.

Starting on Tuesday, January 15, 2013, all codes that currently offer $50 discounts to end users will now be offering a $25 discount. The 25% revenue shares or $50 bounties to resellers associated with these offers will remain the same.

Please be sure to revise all communications that promote the $50 by then. Also feel free to let your customer know they should “act now” to get a deal they will not be able to get anywhere on January 15.

The simple explanation, after almost a year of analysis on the business, is that $50 is just a bit too much to maintain the margins we (all) need on a customer and that $50 now seems unnecessarily generous for a service that is saving even the smallest businesses hundreds of dollars a year.

Of course, the most important thing is that you will still have the best possible offer a customer can find anywhere. To be clear, we will be reducing absolutely any promotions out there to $25 as well.

Many of you have $75 service credits, with no associated revenue share or bounty, that we offered you to sign up yourselves and your employees. Those can still be used discreetly.

Along with this change, all codes that currently offer $25 discounts to end users along with either 30% revenue shares or $75 bounties will be disabled. These have not been used much since, presumably, most of you only wanted the very best offer you could get for your customers. And with the best offer coming down now, there really isn’t room for these any longer.

Also, starting today, if you have not already generated a $50 discount code, you will not be able to generate a new one. Again, if you already have these codes, they will continue to offer a $50 discount until January 15. But we figured we would not make offers available anymore that are soon to be extinct.

We know it is never easy to offer the customer less. We hope this does not create disappointment.

We continue to focus on crafting an offering that:

– Extends significant value to your customers.
– Provides healthy, sustainable margins to you.

We remain confident that Ting does both. As always, we appreciate any feedback or ideas.

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