When working with local business clients, it’s crucial to understand and acknowledge the importance of a strong online presence. In today’s digital age, a business’s success often hinges on its ability to effectively market itself online. Fortunately, there are several free strategies you can recommend to your local business clients to help them thrive in the digital landscape.

1. Leverage Google My Business (GMB)

Google My Business (GMB) is a free yet powerful tool that can amplify your client’s visibility in local searches and on Google Maps. 

With Google My Business, your local business clients can significantly enhance their online presence by providing accurate information, such as business hours, contact details, and customer reviews. 

It’s also recommended that they engage with their audience through posts and images, ultimately attracting more customers. To make the most out of Google My Business, it’s important to update it with the latest information at regular intervals.

2. Harness social media 

Social media platforms, including Facebook, Instagram, X, and LinkedIn, allow local businesses to get discovered by new customers and build relationships with existing ones.

By establishing and managing social media profiles tailored to their target audience, your local business clients can create engaging content and interact with their followers. 

Here are some quick tips they can use to maximize their impact:

1) Make their location clear in their bio

2) Use locally relevant hashtags

3) Create content that resonates with members of their community

4) Collaborate with local business partners by sharing each other’s posts

3. Build local partnerships

One highly effective strategy for local businesses is to partner with other businesses in the community. These partnerships can help your clients enhance their offerings and build trust and loyalty among their customer base.

For example, a local convenience store can collaborate with a nearby bakery to offer fresh, locally sourced bread. 

4. Participate in community events

Participating in local events and fairs is an excellent way to engage with the community directly. You can encourage your local business clients to set up booths at community events, hand out barcodes for exclusive discounts, and offer free merchandise. 

These efforts create buzz, foster a sense of community and attract new customers. For example, a local bookstore can participate in or even organize a community book fair, offering signed copies of books by local authors and discounts for attendees.

5. Choose a meaningful domain name

In the quest to strengthen your local business client’s online presence, you can introduce them to the world of new domain extensions. New domain extensions are brandable and can be more readily available, giving your clients an opportunity to choose their preferred domain name.

A new domain extension that is relevant to the local business community is .ONLINE. It allows local businesses to secure short, memorable and, often, exact-match domain names, aligning their web address precisely with their brand name.

Additionally, .ONLINE empowers local businesses to choose a domain name that emphasizes their online presence. For example, www.cargoconnect.online, www.simplyfood.online, www.sandbags.online, etc. 

In conclusion

These five strategies offer cost-effective ways to empower your local business clients with effective online marketing approaches. 

By recommending these strategies, you can help your clients enhance their online presence, attract more customers, and ultimately thrive in the competitive digital landscape.

This post was written by our partners at Radix Registry to help promote their .ONLINE TLD.