Blog Articles
How ICPs and buying committees increase client lifetime value
Many agencies and managed service providers (MSPs) struggle to grow client lifetime value (LTV)—not because their services aren’t good, but because they’re selling to the wrong clients or the wrong people inside those organizations. When those two things are clearly defined and understood, client relationships are easier to sustain and expand over time. Agencies and […]
The 3 Ps that drive client lifetime value for agencies and MSPs
For agencies, managed service providers (MSPs), and web professionals, growth isn’t just about winning new clients. It’s about keeping the right ones. That’s where Client Lifetime Value (LTV) comes in. LTV isn’t only a measure of how long clients stick around. It reflects how much value they generate over time, how efficiently you can serve […]
Understanding dot brand TLDs: what they are and why they matter
A strong digital identity starts with your domain—it’s like the front door to your brand online. For decades, businesses have built their presence under top-level domains (TLDs) such as .com, .net, or country-code options like .ca or .uk. In recent years, however, another category has emerged: branded, or “dot brand” TLDs. These give organizations the […]
What happens when a domain expires and what to do about it
When a domain expires, things can go downhill fast. Websites go dark, emails stop working, and, eventually, someone else could even grab the domain you built your brand on. Whether you manage your own domains or oversee them for clients, understanding how expiration works and what to do before and after it happens can help […]
New study uncovers 12 best practices to increase lifetime value
Most agency owners focus the bulk of their efforts on top-of-the-funnel activities: more leads, more deals, more wins. But long-term growth doesn’t come from the number of clients you sign—it comes from how long they stay, how much they spend, and how much value you create for each other along the way. That’s Client Lifetime […]
ICANN84 recap
The ICANN Community met for this year’s Annual General Meeting in Dublin, Ireland and, while the weather was a bit gray, the conversations and conference sessions sparked many bright ideas. ICANN policy work isn’t always glamorous. Conference centers can blur together, and even the most meaningful topics can test your focus by the fifth meeting […]
Busting the biggest myths about Web3 for domain resellers
Web3 is shaping the next phase of the Internet. As the next round of new top-level domain (nTLD) applications approaches, Web3 is becoming a bigger part of the conversation. The lines between Web2 and Web3 are starting to blur, opening new opportunities for domain resellers to explore. Still, there’s a lot of confusion about what […]
Domain investing or cybersquatting? How to tell the difference
Owning a domain name isn’t just about claiming your spot online; it’s about recognizing domains as valuable digital assets worth protecting. Most of us register a domain to create a digital home for our business or passion project. However, domains can also be registered by legitimate investors looking to generate a profit, or by bad […]
Tiered Access update: Privacy services, proxy registrants, and updated statistics
Two important questions have been gaining traction within the ICANN community in 2025: how should registrars disclose information protected by Whois Privacy services, and should third-party proxy services be regulated as a new Contracted Party? There was a lot of conversation—both scheduled and informal—around these topics at previous ICANN meetings, and it will continue at […]
How domain transfers work
For many businesses, domains are more than digital addresses—they’re critical assets that anchor websites, email, and entire online identities. So when it comes time to transfer a domain, the process can feel high-stakes. Done well, it’s seamless and invisible. Done poorly, it risks downtime, customer frustrations, or even lost trust. Behind the scenes, transfers are […]
