Blog Articles
5 ways to help local business clients market themselves more effectively
When working with local business clients, it’s crucial to understand and acknowledge the importance of a strong online presence. In today’s digital age, a business’s success often hinges on its ability to effectively market itself online. Fortunately, there are several free strategies you can recommend to your local business clients to help them thrive in […]
ICANN78 Recap: DNS Abuse, registration data, new gTLDs, and Transfer Policy updates
Hamburg is beautiful this time of year: cold and rainy enough that ICANN78 attendees didn’t mind being cooped up inside for meetings, with clear warm stretches that allowed for a bit of sightseeing. If I’m being completely honest, my personal highlight was visiting the Miniature Wonderland, but I was also glad to take part in […]
How city TLDs can help you attract and support small business customers
City TLDs offer a lot of value for smaller businesses. Establishing a digital presence is no small task, and finding the perfect domain (which is hugely important) can be difficult. Using a city TLD in their domain name adds meaning and gives them other great options if the .com version of their first-choice domain is […]
Tiered Access update: “urgent” disclosure requests and updated statistics
Welcome back to our regular Tiered Access platform statistics series! If you’re here just for the numbers, you can jump right to the stats, but first, we’re going to focus on the question of “urgent” disclosure requests. The discussions in our last few TACO Stats posts focused on the Registration Data Request Service, intended to […]
Why you should offer low-cost email as a value-added service
If you run a web hosting company, e-commerce solution, or website builder, you probably know how important it is to offer a complete package to your customers. As a one-stop shop, you can streamline the user experience, increase customer loyalty, and decrease the odds that your customers will buy from one of your competitors. One […]
Five ways to help your clients build a strong eCommerce identity
Building a strong eCommerce identity is crucial for businesses looking to compete in the online marketplace. It encompasses elements such as brand image, values, and reputation, which help businesses create an emotional connection with their customers and differentiate themselves from competitors. However, creating a compelling brand identity can be challenging and, for small eCommerce businesses, […]
ICANN77 Recap: DNS Abuse, Registration Data, new gTLDs, and more
ICANN77 brought the community to Washington DC for a four-day policy-focused meeting. While the remote participation services continue to be robust and accessible, in-person participation has a certain special something, and I was grateful for the ability to attend in my physical form. Let’s take a look at some of the policy updates coming out […]
Tiered Access update: centralized system development, and updated statistics
Our most recent Tiered Access update introduced the ICANN Community’s pilot project for a central intake point for registration data disclosure requests. Now called the Registration Data Request Service (RDRS), this pilot is intended to help gather volume data to inform the ICANN Board’s decision about building a permanent, more feature-rich centralized data request system. The project […]
Tapping into the new creator economy with .bio
The creator ecosystem is experiencing a period of dramatic change. Creators and influencers are rapidly re-writing the world of branding, e-commerce, and entrepreneurship. For those in the business of helping individuals establish an online presence, this shift presents a major opportunity worth pursuing. The state of the creator economy Remember when Instagram was for sharing […]
Help businesses get .Online
From singing lessons to printing, there’s no shortage of products and services people are searching for online. The convenience these online service providers offer has fundamentally changed consumer behavior. While the pandemic may have familiarized most of us with work and school from home, the popularity of online services like meditation apps and skill share […]
