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subdomain, second-level domains, top-level domain
May 2025・Domains Explained

What are gTLDs and ccTLDs?

Whether you’re launching a business, starting a blog, or kicking off a side project, your domain extension matters more than you think. In this article, we’ll break down what gTLDs and ccTLDs are, how they work, and which one might be the best fit for your needs. The basics of domain names Every website has […]

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premium DNS
May 2025・Industry Insight

What is Premium DNS?

Our earlier guide explored DNS and why proper management is essential. Now, we’re taking it a step further by looking at Premium DNS. Premium DNS is a paid upgrade to basic DNS services that typically includes enhanced infrastructure, faster response times, and stronger security—though the exact features may vary by provider. When you visit a […]

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Seattle skyline

ICANN82 Recap

ICANN82 was hosted in Seattle, which is lovely in mid-March. The crisp Pacific Northwest coast offers beautiful views and Seattle has a whole “underground city”—it’s well worth a visit.  ICANN’s new CEO Kurtis Lindqvist participated throughout the week-long meeting. With his technical background and pragmatic approach, Kurtis offers more than 30 years of experience (and […]

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DNS management services
March 2025・Web Security

What are DNS management services?

Imagine trying to access a website, but instead of typing in an easy-to-remember domain name, like example.com, you had to enter a long series of numbers, like 198.51.100.45. Thanks to the Domain Name System (DNS), you don’t have to. DNS is the infrastructure that translates user-friendly domain names into numerical IP addresses that computers understand. […]

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reseller domain storefront on website

How to create a seamless customer experience when reselling domains

Creating a smooth, reliable, and on-brand customer experience is key when reselling domain names. Whether your core business is offering hosting, building websites, or managing digital marketing services, including an intuitive domain management experience can strengthen customer loyalty and generate recurring revenue. Understand your customers’ needs Digital service providers offer domain names because it makes […]

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agency performance metrics

5 strategies to improve your agency’s profitability

Every marketing agency wants to maximize profitability. While the equation itself is pretty straightforward—revenue minus expenses equals total profits, real growth can be a big challenge, especially with increasing competition, operating costs, and fluctuating client demands. Rising to this challenge requires multiple strategic approaches to increase revenue while keeping costs in check. This means making […]

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Istanbul
November 2024・Industry Insight

ICANN81 recap

ICANN81, hosted in Istanbul, Türkiye, brought us together both in person and virtually for a week of working meetings and presentations. Before we get into the specific policy work updates, we want to highlight two important discussions happening within the ICANN community right now. Perhaps closest to our cow-print hearts, ICANN Registrars and Registries (together, […]

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