Blog Articles
Want to increase client LTV? Start thinking about projects and retainers together
Many agencies and managed service providers (MSPs) operate with a mix of two pricing models: one-time projects and recurring retainers. It’s the right approach, but how you structure that mix can have a significant impact on your financial resilience and overall client value. When we analyzed data from 165 high-performing agencies across the web services […]
How to build and optimize your domain offering as an MSP or agency
In the early days of the Internet, the domain ecosystem was much narrower. A handful of extensions—.com, .net, .org—covered nearly every business online. Today, the Internet looks very different. Entire industries have taken shape online, new niches continue to emerge, and brands are increasingly looking for names that reflect who they are. As the online […]
The overlooked link between acquisition channels and client longevity
When it comes to building long-term profitability as an agency or managed service provider (MSP), who you acquire and how you acquire them can mean the difference between a one-off transaction and a multi-year client relationship. Different acquisition channels set different expectations: some establish trust and context, while others prioritize urgency, price, or convenience. Those […]
How ICPs and buying committees increase client lifetime value
Many agencies and managed service providers (MSPs) struggle to grow client lifetime value (LTV)—not because their services aren’t good, but because they’re selling to the wrong clients or the wrong people inside those organizations. When those two things are clearly defined and understood, client relationships are easier to sustain and expand over time. Agencies and […]
The 3 Ps that drive client lifetime value for agencies and MSPs
For agencies, managed service providers (MSPs), and web professionals, growth isn’t just about winning new clients. It’s about keeping the right ones. That’s where Client Lifetime Value (LTV) comes in. LTV isn’t only a measure of how long clients stick around. It reflects how much value they generate over time, how efficiently you can serve […]
Understanding dot brand TLDs: what they are and why they matter
A strong digital identity starts with your domain—it’s like the front door to your brand online. For decades, businesses have built their presence under top-level domains (TLDs) such as .com, .net, or country-code options like .ca or .uk. In recent years, however, another category has emerged: branded, or “dot brand” TLDs. These give organizations the […]
What happens when a domain expires and what to do about it
When a domain expires, things can go downhill fast. Websites go dark, emails stop working, and, eventually, someone else could even grab the domain you built your brand on. Whether you manage your own domains or oversee them for clients, understanding how expiration works, how to prevent it, and how to restore an expired domain […]
New study uncovers 12 best practices to increase lifetime value
Most agency owners focus the bulk of their efforts on top-of-the-funnel activities: more leads, more deals, more wins. But long-term growth doesn’t come from the number of clients you sign—it comes from how long they stay, how much they spend, and how much value you create for each other along the way. That’s Client Lifetime […]
Busting the biggest myths about Web3 for domain resellers
Web3 is shaping the next phase of the Internet. As the next round of new top-level domain (nTLD) applications approaches, Web3 is becoming a bigger part of the conversation. The lines between Web2 and Web3 are starting to blur, opening new opportunities for domain resellers to explore. Still, there’s a lot of confusion about what […]
Domain investing or cybersquatting? How to tell the difference
Owning a domain name isn’t just about claiming your spot online; it’s about recognizing domains as valuable digital assets worth protecting. Most of us register a domain to create a digital home for our business or passion project. However, domains can also be registered by legitimate investors looking to generate a profit, or by bad […]
