As a reseller, you have the opportunity to be on the front lines of marketing new gTLDs when they become available. With so many unique extensions, it can be confusing and overwhelming to try to market all of them effectively. To help you overcome these challenges, we have compiled this list of best practices to guide your efforts.
Educate and create awareness
Your customers can’t register a new gTLD if they don’t know it exists. The Internet landscape is rapidly shifting with the introduction of new gTLDs. By educating your customers about this change, they can use this opportunity to their advantage. Make some suggestions on possible domain names for them, and help them ignite a vision of their own.
Employ a multi-faceted approach
To effectively generate awareness around new gTLDs, you need to utilize all possible and relevant approaches. When you download one of our marketing kits, you will be supplied with banners, logos, and white papers – everything you need to spread the word. These assets can be used when developing a strategy around a particular extension.
Know what’s coming and build anticipation
You don’t have to wait for a new gTLD to become available to start generating buzz and awareness. That’s why it’s important to stay-up-date on what’s coming so you can position your company as the go-to place for a given extension. The more you can prepare and be proactive, the more success you will have. Sign up for our newsletter to know what’s upcoming.
Use the pricing advantage we give you
Big advantages of working with OpenSRS are the exclusive pricing deals we work out with the registries. We pass the savings onto you, so take advantage of this flexibility to achieve a competitive advantage. Check out our Promotions page to see where you might be able to offer a great deal.
Present possibilities
Different people will go for different gTLDs for different reasons. Resellers can present their customers with all the relevant possibilities for their business. Categorizing new gTLDs based on similarities can help your customers find the names they want, as well spark interest on others. If .RESTAURANT is not available, consider offering .CATERING, .KITCHEN, or .MENU as a viable option. One of our resellers (Hover) does a great job with this. When searching for a domain name on their website, the results will make name suggestions based on the searched term.