Choosing the right domain name isn’t just a branding exercise—it’s a strategic move that shapes how a business is discovered, trusted, and remembered online.
Industry-specific domain extensions help business owners send a clear message about what they do and who they serve, making it easier for audiences to find exactly what they’re looking for. And with more than 100 options beyond the classic extensions, like .com or .net, there’s no doubt your clients will find short, relevant names that stand out and make an impression.
Guiding clients toward domain extensions that align with their industry is an easy way to strengthen their brand presence, and a smart way to ensure you’ve got relevant, on-brand alternatives ready when .com or .net is unavailable. You help them keep the name they want, with an extension that still makes sense for their business.
Every extension highlighted in this guide is simple to manage, easy to pair with your clients’ industries, and competitively priced between $15 and $60*.
Additionally, they are all available through OpenSRS Storefront—a no-code, white-labeled domain shop that lives on your site, reflects your branding, and makes it easy to fold domain registration seamlessly into your existing service offerings. If you’re looking to expand your services without adding overhead, this is a straightforward way to do it—and an effective way to help your clients build the right foundation online.
Now let’s take a closer look at this selection of affordable, industry-specific extensions.
Sports and fitness
For brands centered on movement, motivation, and health, these domains bring energy and focus to their online presence. Whether it’s a performance brand, training service, or athletic program, a clear and relevant domain helps visitors know they’re in the right place, fast. All are purpose-built for momentum, credibility, and personal growth—and priced under $40*.
| .FIT | .GAMES | .CLUB | ||
| .BIKE |
Another notable TLD is .coach, a strong pick for personal trainers and mentors alike, priced under $70*.
Community engagement
From local groups and social collectives to content hubs and mission-driven brands, these domain extensions help signal purpose from the start. They’re a natural fit for clients who lead with connection, trust, and community, such as neighbourhood groups or cause-based campaigns, and all come in at $40 and under*.
| .CLUB | .COMMUNITY | .EARTH | ||
| .LIFE | .NEWS | .ORG | ||
| .WORLD |
Priced under $100*, .global is a strong choice for brands looking to scale across borders and connect with audiences worldwide.
Tech and development
From startups and app launches to dev tools and digital platforms, these domains help tech brands establish a polished, modern, and trustworthy online presence. They signal focus, innovation, and problem-solving, and are built for speed and precision, just like the tech they represent. And the best part, these options are all priced under $40.
| .APP | .CLOUD | .DEV | ||
| .NETWORK | .SOLUTIONS | |||
| .SYSTEMS | .TECHNOLOGY |
Additionally, premium picks sitting in the $50 – $55 range*, like .io and .tech, offer standout value for tech-forward brands looking to make a strong impression.
E-commerce and retail
Whether it’s a boutique, a curated brand, or a full-scale e-commerce operation, these domains create a clean, intuitive space for any business built around selling online. They’re easy to remember, visually clear, and perfectly aligned with shopping-focused experiences. From selling apparel and premium goods to curated collections, these domains deliver, and all are priced $50 and under*.
| .CLOTHING | .LUXURY | .SHOP | ||
| .STORE |
Local services and creative trades
If your client runs a service-based business—whether it’s creative, professional, or event-focused—they need a domain that clearly communicates what they offer. Clarity beats cleverness, especially when potential clients are searching for exactly what they need, and these niche domains remove the guesswork, making it easier for the right people to find them. They’re straightforward, search-friendly, and all priced under $60*.
| .COFFEE | .CONSULTING | .DESIGN | ||
| .EVENTS | .INK | .WEDDING |
At under $80*, .bar stands out as a high-impact offering for bar owners, beverage brands, and nightlife businesses looking to make an immediate connection.
Art and creative work
Creative work deserves a domain that feels personal, expressive, and true to the artist behind it. These TLDs help shape a professional presence online—one that reflects your client’s vision and puts their work front and center. Whether they’re a visual artist, photographer, or creative team, each of these domains supports a unique creative identity. All are priced under $45*.
| .ART | .GALLERY | .PHOTOS | ||
| .PHOTOGRAPHY | .STUDIO |
Music and performance
For musicians, bands, and live events, the domain acts as a central hub for promotion, discovery, and ticket sales. It should be direct, easy to share, and strong enough to anchor their marketing efforts—whether it’s in print, on stage, or in conversation. Help your clients choose a domain that feels like part of the promotional toolkit, not just a web address. And this batch is all reasonably priced under $50*.
| .BAND | .LIVE | .MUSIC | ||
| .ROCKS |
Personal brands and solo projects
If your client is building a personal brand in freelancing, thought leadership, or content creation, their domain should capture both their voice and their vision. Keep it simple. Keep it true. A clear, professional name helps establish authority while still feeling approachable. It also gives them room to evolve. Guide them toward something flexible but unmistakably theirs. These great options are all priced under $35*.
| .BLOG | .INFO | .ME | ||
| .PAGE |
For clients aiming to make a lasting impression with a personal brand that feels elevated and refined, .bio is a premium option priced under $85*.
Strategies for you as a web partner
Helping your clients choose the right domain isn’t just about registering a name; it’s a foundational step in building their brand. The right domain adds credibility, boosts discoverability, and moves potential customers from interest to engagement. It’s often the first impression, and it can have a lasting impact on how the brand is perceived.
Lead the conversation by providing insight into what performs well in their industry. Then, guide them toward a name that aligns with their goals—not just in the short term, but as they grow. Most clients aren’t looking for something that’s just flashy. They’re looking for something strategic: a domain that’s clear, memorable, and built to support their brand.
When you position domain selection as a brand decision, not just a technical step, you help your clients show up with intention and stand out with confidence.
*We do our best to keep the prices referenced in this post up to date. For the most current and accurate prices, please visit our domains pricing page.