Case Study
Simplifying domains and email
How WebPilot uses OpenSRS to deliver essential services under its own brand—without added complexity.
About WebPilot
Founded in 2004, WebPilot is a boutique digital agency based in New Jersey. Led by founder Greg Cox, the agency works hands-on with clients to build and manage growth-optimized websites, with SEO/GEO as a primary driver, along with a suite of managed services including PPC ad management, website development, social media, and email marketing.
With a small full-time team and a long-standing network of specialists, WebPilot intentionally operates differently from large, generalized agencies — staying close to clients and focused on results.
The challenge: eliminating friction with essential digital infrastructure for clients and agencies
Domains and email are foundational to every digital project, but for many agencies, they introduce unnecessary complexity.
Before bringing domains and email in-house, Greg saw the same issues repeatedly: clients struggled to complete technical tasks, setups slowed project delivery, and responsibility blurred when something went wrong.
When it comes to managing domains and DNS settings through a third party, Greg explained:
“The clients don’t know how to do that.
They don’t have the time to do it.
They may not do it correctly.”
And sending clients to multiple third-party providers didn’t just create confusion — it directly affected timelines.
“It would also slow down our process of rolling out the solution.”
When things broke, the impact on the agency was immediate.
Regardless of who was responsible, accountability always came back to the agency.
“When they look at you as the technical architect of all their digital world, if you
send them off to do these things and they don’t work correctly, it’s your fault.”
WebPilot needed a way to include domains and email as part of its service offering
— without becoming a domain registrar or email provider itself.
Why OpenSRS: white-label was non-negotiable
For Greg, the solution had to keep the agency firmly at the center of the client relationship. That meant a fully white-labeled experience, where clients interacted only with WebPilot — not external vendors.
“It needs to be WebPilot. If you have any questions, it’s all us.”
Over the last 12+ years, WebPilot has used OpenSRS to reinforce its role as the trusted guide for its clients’ entire digital presence—removing the need for clients to navigate unfamiliar platforms or manage multiple vendors.
The solution: OpenSRS Storefront and hosted email
With OpenSRS Storefront, WebPilot offers domains through a branded website that looks and feels like its own. Combined with OpenSRS’s hosted email solution, the agency can include essential infrastructure as part of a cohesive, end-to-end service.
Greg describes the value in simple terms:
“[Clients] can just get everything all in one. It’s just no stress, no headaches.”
From their perspective, the experience is seamless and intuitive:
“[Clients] go to it, and it’s at a WebPilot domain, and it looks like us, so it’s a very familiar experience.”
“It’s very easy to know what you need to do and where you go to do it.”
Behind that simplicity is something just as important: clarity of ownership. Because domains and email are delivered under WebPilot’s brand, clients don’t have to figure out who to contact or where responsibility sits. When questions come up, WebPilot has full visibility into the setup—and clients know exactly who to turn to.
Results: efficiency, clarity,
and stronger client relationships
WebPilot doesn’t position domains and email as a standalone revenue stream. Instead, the ROI shows up in operational efficiency, smoother delivery, and a deeper, longer client relationship.
Reduced overhead for a lean team
Managing domains and email across multiple providers creates work that doesn’t scale. For the small, full-time team at WebPilot, Greg described that effort plainly:
“The whole level of overhead [with managing multiple external platforms], there’s no ROI on that.”
By embedding domains and email into a single, agency-led solution, WebPilot avoids unnecessary administrative work while still delivering everything clients need.
“You need a domain? We’ve got that. You need email? Boom. It’s all built in.”
Increased client “stickiness”
Offering infrastructure alongside core services reinforces the idea that WebPilot handles the full digital foundation.
“To the client, it’s the comfort of knowing that it’s all under one roof with WebPilot… a single partner that takes care of it all.”
That simplicity helps reduce fragmentation and keeps WebPilot at the center of the client’s long-term digital strategy. Domains and email are a recurring service and foundational—once a client’s domains and email are managed through an agency, they’re far less likely to fragment services or move pieces of their digital presence elsewhere.
A modern platform built for agencies
Greg also highlighted the importance of working with a partner that invests in tools designed specifically for resellers and agencies.
“It’s a modern, functional, responsive, easy-to-use platform.”
He pointed to the evolution of OpenSRS Storefront as a sign of long-term commitment to the reseller model:
“A lot of attention was paid to it, and it was upgraded as a core element.”
“[OpenSRS] was listening to us and reacting to what we needed.”
Together, those updates reflect OpenSRS’s ongoing commitment to building for resellers—and supporting them as their needs evolve.
Why it matters for digital agencies
WebPilot’s experience shows that agencies can offer domains and hosted email without adding operational overhead or giving up control of their brand.
For agencies focused on growth, client experience, and efficiency, OpenSRS Storefront helps:
Reduce client confusion
Keep client relationships stronger & longer
Present a polished, professional experience under their own brand
The takeaway: offering domains and hosted email doesn’t have to mean more work—or less ownership.
Simplify domains—without losing
control of the client experience.
Reduce friction, streamline delivery, and keep your business at the center of the client relationship.