How offering domain names will boost your business

If you provide a website builder, e-commerce, or hosting solution, you’ve got a lot on the go. Maybe “set up an integration to sell domain names” is on your to-do list, but it’s not your top priority. Here’s why it should be.

1. Domain names help you win new customers

Registering a domain name is one of the first steps a new business takes. In fact, many entrepreneurs buy their domain when their business is just a budding idea.

Why? Securing a domain name is an exciting first step and a much easier win than creating a business plan. And this easy win for your customer can be a big win for you. If you connect your prospect with their perfect domain, chances are you’ll be the company they stick with when they are ready to launch their site.

2. It’s a little bit of work for a big benefit to your bottom line

And we’re here to help!

API integration takes effort, but you only have to invest a little to see a great ROI. ZenBusiness can attest to this. They saw a 30% increase in business after offering domains.
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Founded in 2015, ZenBusiness has become one of the fastest-growing, most successful business registration providers for new entrepreneurs. They partnered with us in mid-2019 to add domain names and hosted email to their product suite, and the results speak for themselves.

“With OpenSRS, we have been able to quickly get to market and have a fully integrated, seamless solution for our clients, while OpenSRS handles all the heavy technical issues around domains. Using their support and APIs, our clients can not only purchase domain names through our application but also manage them after purchase. We have seen a 30% increase in business since offering domain names.”ZenBusiness Co-Founder and CTO Rafael Lopez

And did we mention that we’re here to help?

Our sales team can work with you to create a strategic roadmap and a lean but effectively curated domain lineup that helps you keep upfront work to a minimum while targeting your customer niche(s). Once you set up your on-brand customer experience, each new customer can buy their domain in a few clicks.

3. Offering domains helps you build a better UX

Nowadays, customers expect frictionless signup and simple service management. Offering domains reduces the complexity of your website building experience and prevents your prospect from searching for a domain elsewhere and stumbling on a competitor.

4. A great TLD (top-level-domain) lineup gives you a competitive edge

Many big-name site builders, e-commerce, and hosting companies aren’t just offering domain names — they are making the buying process fun. By providing your customers with an effective way to explore domain options and find the perfect one, you play an active part in helping them build their brand and establish an online presence.

You can be really creative in how you present domains to potential customers, allowing them to filter by industry and suggesting meaningful alternatives to their initial search. That last point is especially important if the .COM domain the customer had in mind is taken. You can save the day with a suggestion that speaks to their niche — maybe with a TLD that they’ve never heard of, but is perfect for their business. In essence, by offering domains, you make getting online easy and enjoyable for your customers.

5. Selling domain names increase customer stickiness

As we mentioned above, for many businesses, registering a domain is the first of many steps in building an online presence. If your customer buys a domain from you, chances are, they’ll soon need to purchase some of the other products you offer, like professional email.

Offering more high-value products and services to your customer helps you build more trust, more connections, and, generally, a more complete package. Simply put, the more services your customer relies on you for, the more simplified their experience, which results in them sticking with you!

So, how do you start selling domain names?

Well, we’re biased, but we recommend partnering with the world’s largest wholesale domain registrar. OpenSRS is 100% reseller-focused. Our white-label solution makes it easy to register and manage domains for your customers and keeps you in control of your user experience. We stay behind the scenes with features like branded end-user messaging, which lets you customize the look and content of ICANN-required emails (renewal notices, etc.) sent to your registrants.

And alongside all the tools you need, we’ve got truly world-class sales and support teams that know how to help you grow your business.

Contact sales to learn more. You can also dive right into our full TLD lineup for some inspiration.