Your customers choose you for a variety of reasons – maybe it’s a higher level of customer support or specific high quality services that you offer. Maybe it’s because they know and trust you or because you are a part of their local community.
There is a real opportunity to be the trusted provider for your customers – and the provider they trust for everything they need, whether that’s domain registrations, hosting, email or whatever else you might offer them.
Do your customers know that you want all of their business, and do you go out of your way to help them move it to you?
Don’t Forget About Domain Transfers
One of the realities of getting started as an OpenSRS reseller is that a lot of people already have a domain name. That reality makes your life easier because you don’t need to explain to them that having a domain name for their business is important.
Your customers and potential customers already know the value of a good domain and that opens the door for you to start selling things like a mobile website, hosting, web design, email and trust services to them.
But make sure you don’t overlook that domain when you bring the customer on board. Help the customer transfer their domains to you in any way you can, so that you are able to offer a complete, end-to-end set of services.
Pro tip: Our retail division actually offers a concierge service that takes care of transfers for their customers. It’s something the customer is often happy to pay for, and it ensures that the transfer is taken care of successfully. Consider offering transfer concierge services to existing customers to get them to move their existing domains to you.
Helpful Resources
We have provided a bunch of step-by-step guides that you can use to help those customers get their domains transferred to you. Transfers can sometimes be tricky and it’s important that you help the customer through the process so they don’t get frustrated and give up. You can grab the guides here.
Our Marketing Resource Center is full of helpful resources for domains, trust, email and publishing there for your use. Check it out.
Having the right information is a great help in making sure you get all the business that your customers want to entrust you with.
Thanks to Flickr user TerryJohnston for the photo, released under a Creative Commons license.