How to Retain Customers and Reduce Churn

It’s really easy to think of a domain transferred away from your reseller account to another registrar as just that – a domain. But every domain is attached to a customer, and those customers often take more than their domain when they leave for a competing registrar.

OpenSRS provides a few tools to keep you informed as to when your customers are moving their domains (and by extension, their hosting or other services). Armed with that information, you can take action when a transfer away is initiated to try to hold on to that domain and customer.

We put together a tutorial that will help you:

  • make sure you KNOW when someone requests a domain transfer away
  • ensure that you HAVE A PLAN to address customers who are transferring domains away
  • ACT on domain transfers to retain some of those customers

View the full tutorial

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