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Agency Lifetime Value Report

Maximize the lifetime value
of your agency’s clients

Discover proven ways to reliably grow your digital agency by keeping your clients longer and happier.

Get the report
Agency report
 

Real growth starts with the clients you already serve

This research was developed as a collaboration between Tucows OpenSRS and Promethean Research to uncover what truly drives Client Lifetime Value (LTV) for digital agencies. Through original interviews with agency leaders and survey data, the findings reveal how focusing on retention, pricing, and client experience can increase profitability and create more predictable, sustainable growth.

What you’ll learn

  • LTV demystified – Learn clear definitions and formulas to calculate client lifetime value for an agency business, so you know exactly what each client is worth.
  • Proven LTV growth strategies – Discover actionable ways to increase client value—refine pricing and positioning, enhance the client experience, upsell smartly, and segment clients for better retention.
  • How LTV drives profit – Understand how boosting client retention fuels margins and learn the LTV-to-CAC (customer acquisition cost) benchmarks that underpin a healthy, profitable agency.
  • LTV-focused decision making – Use LTV insights to shape sales and marketing strategies, set smarter KPIs, and keep your team focused on retaining high-value clients.
  • Overcoming retention challenges – Get practical advice for reducing churn, re-engaging clients, and fixing misaligned incentives that limit lifetime value.
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Ready to grow your agency’s profits?

Get your free Client Lifetime Value Report and start applying proven retention and growth strategies today.

Keep clients close with domains

OpenSRS Storefront makes it simple for agencies to sell and manage client domains directly from their own websites—no code, no overhead.

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