Web3 is shaping the next phase of the Internet. As the next round of new top-level domain (nTLD) applications approaches, Web3 is becoming a bigger part of the conversation. The lines between Web2 and Web3 are starting to blur, opening new opportunities for domain resellers to explore. Still, there’s a lot of confusion about what Web3 actually means, and misconceptions can make it seem more complicated than it really is.
Let’s debunk some of the biggest myths so you can feel confident offering Web3-enabled domain names to your customers.
Myth #1: Web3’s only utility is cryptocurrency
It’s easy to see why this myth persists. Cryptocurrency is often the most visible and widely discussed application of Web3. But crypto is just one use case of blockchain technology, the foundation Web3 is built on—not the whole story.
At its core, blockchain is a system designed to make the Internet more transparent, secure, and resilient. Those qualities open up possibilities far beyond digital currency: from new ways to handle banking and protect personal data, to how we build trust between businesses and users online. Think of concepts like self-sovereign digital identities and trustless transactions—ideas that could redefine how people interact with digital systems altogether.
Yes, major blockchains like Bitcoin, Ethereum, and Solana use cryptocurrency to keep their ecosystems running, rewarding users who help verify and secure transactions. But the real value of blockchain isn’t in the coins or tokens themselves. It lies in the technology that powers them and the decentralized infrastructure that makes entirely new kinds of digital trust possible.
Myth #2: Web3 is still a thing of the future
Web3 isn’t coming someday. It’s here now.
2025 has already been a landmark year for adoption. Clearer regulations are giving organizations the confidence to explore blockchain-based solutions, and more businesses are following the lead of major players like PayPal, which has integrated Bitcoin into its platform and services, by incorporating them into their everyday systems. From payments and data verification to decentralized apps, Web3 technologies are quietly becoming part of the online experience.
At the heart of this shift is the concept of digital identity. In Web3, a digital identity connects directly to a digital wallet: your personal hub for assets like NFTs, cryptocurrency, and tokenized data. This functions similar to an email address or domain name, acting as your public-facing name in a decentralized world. And as adoption grows, these identities will become key to how people prove ownership, build trust, and interact online.
Myth #3: Resellers need special tech or expertise to offer Web3 domains
You don’t need a team of developers or a Web3 expert on staff to get started. In fact, resellers are already in the perfect position to help their customers take their first steps into Web3. The most important advantage you have is trust—your brand and the relationships that give customers confidence to explore something new. All you need now is the right technology partner to bridge the gap.
That’s where ICANN-accredited domain extensions with Web3 interoperability come in. These domains make it easy to offer Web3-ready features without any heavy technical lift. One example is .locker, an extension that works as both a traditional domain and a Web3 digital identity across major blockchains like Bitcoin and Ethereum. Even better, .locker handles the Web3 infrastructure (and even Web3 digital identity support), so you can keep focusing on what you do best: selling domains and supporting your customers.
Final thoughts
The shift toward Web3 isn’t about replacing the Internet we know—it’s about expanding what’s possible within it. For resellers, that means new ways to create value, strengthen customer relationships, and stay ahead of where the market is heading.
By adding Web3-ready domains like .locker to your lineup, you’re not reinventing your business, you’re evolving it. And from November 1 through December 31, 2025, new .locker registrations include a $10 Bitcoin reward to help your customers explore Web3 with confidence. Empower them with a secure, future-ready way to claim their place in the next generation of the web, powered by the same expertise and trust you already deliver today.