To successfully and sustainably scale your agency, you need to offer your clients real value while streamlining your process and defending against scope creep. One of the most effective ways to do this is by bundling services together in thoughtfully curated packages designed to meet the needs of your existing and target clients. When done right, packages won’t just effectively highlight how you’ll help clients meet their goals. They’ll also simplify how you pitch, bill, provide estimates, and execute projects.
It’s important to state upfront that leveraging packages doesn’t mean delivering a one-size-fits-all approach. The variety of packages you offer and how you present them to clients depend on the nature of your business. Some agencies find success in presenting their package options right on their website. Others want to present options to clients after a discovery call and allow ample room for customization based on each client’s unique goals and needs.
This article will explore how you can leverage OpenSRS products to create packages that help your agency stand out, win more clients, and grow your bottom line.
Why service packages work for agencies
When you offer well-curated packages, you’re more than just a vendor—you’re a partner. You’re saying we understand your needs. We’ve done this before. We’ve got you covered. Creating packages, or “product bundling,” as it’s sometimes called, is a strategy used by many companies and can be effective for businesses of all sizes.
In addition to signaling to clients that you get them, packages also:
- Increase per-client revenue: Packaging multiple services together can raise the average spend per client—a more efficient way to generate revenue than chasing new clients.
- Improve client retention: Clients will likely stick with your agency longer if they rely on you for multiple integrated solutions.
- Streamlined operations: A package-based approach simplifies client management, invoicing, and reporting, freeing up your team’s time to focus on growth.
With OpenSRS, you can add domains, email, and SSL—services all clients need—to your packages without doing a lot of administrative or technical work.
Let’s take a closer look at how these services can help you deliver a better experience while increasing client loyalty and revenue.
How OpenSRS solutions help you deliver greater value
OpenSRS is an all-in-one, white-label platform that enables you to add domains, email, and SSL to your existing offerings and packages. We stay behind the scenes so your brand can shine. Plus, you get tools that make managing these services easy—expanding your lineup doesn’t require much extra time and effort.
By combining our products with your core services, such as website design and maintenance, you can position your agency as a full-service solution for your clients.
Let’s examine how you can use our platform and products to enhance your agency’s value proposition and client experience.
1. Domain registration and management
As an agency, there are four very important benefits to bringing domains in-house:
- It prevents clients from registering with a competitor
Every business needs a domain name. If you don’t offer them, there’s a risk they’ll choose a domain provider who offers other services that compete with your own. - It reduces headaches for you and your clients
Their email is not working, and their website is down. If your client’s domain is in another service provider’s account, it’s difficult to fix DNS-related issues or make changes for them. - It helps you deliver a better client experience
Generally speaking, any time you can make clients’ lives easier and offer them more without taking on a ton of admin work or extra cost, it’s a win. Offering domain names is a perfect example. If you’re an SMB, navigating domain registration setup can be daunting. OpenSRS makes it easy for agencies to ensure clients find the domain they want and renew it as expected. - It can boost retention and strengthen client relationships
People tend to stick with their domain provider for a long time—it’s a sticky service. Plus, annual domain renewals provide a natural opportunity for you to check in with dormant clients.
Finally, depending on the nature of your business, you can even offer domains at a profit to generate a recurring revenue stream.
2. Email
As mentioned above, professional email is a must-have for any business. With OpenSRS, your agency can offer branded email solutions that enhance your clients’ credibility. By bundling email hosting with other services, you provide added value to your clients and create new revenue opportunities. And email, like domain names, is a sticky service.
3. Website security
Protecting your clients’ websites from potential threats builds trust and adds significant value to your services. OpenSRS provides white-label security solutions, including malware scanning and removal, that can seamlessly integrate into your maintenance packages. It’s an easy way to round out your packages and establish your agency as a reliable partner for long-term website management. We also offer a variety of SSL/TLS certificates—now critical for all websites—ranging from free to extended validation options.
Crafting packages that make sense
Whether you’re looking to display them on your website or use them to structure pitches during discovery calls, curating packages that resonate with your clients starts with understanding their needs. Engage your clients in conversations about their pain points—do they struggle with online security? Managing email efficiently? Establishing a consistent and impactful online presence? Use these insights to design default packages that can be refined to meet individual client needs.
Here are some things to consider as you do:
Present your packages as solutions
Rather than presenting your packages as a collection of services, put them forward as comprehensive solutions that solve client problems. For example, you might have three different “Business Launch” packages that help clients establish an online presence quickly and successfully, saving time and money by consolidating multiple services under one provider.
Present your packages in a clean and simple way.
It’s common for service providers to offer customers 3-4 options that range to meet varying needs and budgets. This avoids overwhelming your clients and makes it easy for them to compare their options.
Highlight the savings you’re offering clients
Consider highlighting the savings your packages offer clients. If they get their domain name and five email accounts for free with the purchase of your “Website Build and Maintenance” package, make sure that’s clear. You can even point out the average individual cost of services when purchased standalone.
Reinforce their effectiveness with case studies and testimonials
Case studies and testimonials from satisfied clients don’t just make you look good; they also help potential clients understand how your packages have helped businesses like them succeed.
Let’s take a look at some examples of what an effective package can look like.
Use cases
As mentioned above, when presenting packages, you want to keep things simple and digestible and avoid overwhelming clients with too much information. But this doesn’t mean you can’t have a variety of packages for different types of clients and circumstances.
You might have a basic “Website Development” package that includes the initial build, web hosting, a domain name, and an SSL certificate. The more advanced tiers might include ongoing maintenance, professional email, advanced security features, SEO setup, and content creation support.
Similarly, you might offer new businesses a “Launch Kit” package that includes the essentials listed above plus professional email.
As mentioned, many agencies that employ packages don’t actually display them on their website. However, others have found success with this strategy. Here are a few examples.
A full-service digital marketing agency based in Houston, Texas.
A one-stop web solution for small businesses, startups, and entrepreneurs.
A Zimbabwe-based digital marketing agency that offers a variety of services to help businesses succeed online.
Offering clients more with OpenSRS
Successful agencies don’t just sell services. They make life easier for their clients, selling clarity, confidence, and outcomes.
OpenSRS was built to make it easy for digital service providers to offer their clients essential services—domains, email, SSL, and security—while staying on brand and skipping the operational complexity.
And because every business is different, and your needs may change as your agency grows, our solutions are flexible. OpenSRS Storefront lets you offer domains right from your website through an on-brand checkout without any coding. You can leverage our Control Panel to take care of your clients’ domains, email, SSL, and web security for a more white-glove experience. And if your priority is to scale, you can completely automate all aspects of domain, email, and SSL registration and management via an API integration.
Ready to get started? Become an OpenSRS reseller today, or speak with our sales team to find the best solution for your business.