UK-based hosting provider Heart Internet, OpenSRS reseller since 2004, relies on OpenSRS to provide backend solutions for domain name registrations, SSL certificates and new services like goMobi that will help the company maintain the impressive growth rate that places it at the top of the heap in the UK.
Co-founders Jonathan Brealey and Tim Beresford started Heart Internet in 2004. The pair, who had already created two successful businesses in Webfusion and 123-Reg, created Heart Internet to address what they perceived to be shortcomings in existing hosting provider offerings.
“It was in a period where any hosting provision was really technical and quite poor and we saw an opportunity to make it easier,” says Jonathan Brealey, co-founder and Director at Heart Internet. To address the need, Heart Internet built a custom hosting control panel at a time when few other companies offered them. Heart combined the easy-to-use panels with hosting packages aimed at resellers.
“That’s an approach that’s still central to our business – making things easier,” says Brealey. From the start, Heart Internet looked to resellers as a way to extend its reach and also as a way to stay lean and focused on further developing its products and services.
“We get to deal with customers who are savvy and understand what they are doing,” explains Brealey. “Thanks to our resellers, we service a large number of websites, but we don’t have a lot of contact with customers because we have our customers who are reselling handling that relationship.”
Wide Range of Reseller Customers
Brealey says they have a good mix of resellers, including full-service agency customers that Heart Internet continues to help expand and develop important customer relationships. “We tell them that if they are selling someone a web site for a few thousand Pounds, then you definitely have inroads to sell hosting, domains and SSL to them as well.”
And for Heart Internet’s smaller resellers, generally one-to-three man shops doing web-design and development, Brealey says offering new solutions like goMobi makes a lot of sense. “We’re reaching out and explaining how to offer services to existing customers like goMobi as a £10 add-on.”
Heart Internet chose OpenSRS because they were looking for a service provider with a technical background. With innovation comes the need for partners who can provide backend services that keep pace.
Brealey says OpenSRS has always been a good fit. “You guys are technical and that’s how we like it,” he says. “Our developers like your API and the flexibility it offers us in terms of automating our services and keeping costs down.”
It’s a relationship that’s worked well for both companies as Heart Internet continues to bring its unique mix of innovation and simple-to-use, but powerful services to its customers.
Still Growing Fast
The company’s strategy continues to pay dividends. In 2009, Heart Internet found itself second on the Deloitte Technology Fast 50 fastest growing technology companies list and was recognized as the fastest growing Internet company in the UK. In 2010, they again made the Fast 50 list, demonstrating the incredible growth opportunities that continue to exist in the Internet and hosting space in the UK.
Heart Internet plans to maintain that growth and momentum by continuing to innovate and by bringing new services and ideas to their resellers to offer to their customers. For example, Heart Internet recently rolled out an innovative service that looks up usernames on popular social media sites like Twitter and Foursquare at the same time as a domain search availability search. Touches like this are what keep them ahead of the competition.