New TLDs have arrived. Here’s what you need to know

On December 3rd, the first of many new TLDs will arrive at OpenSRS! We’ll be launching sunrise registrations for 14 new domain extensions and will also begin accepting registrations for the Trademark Clearinghouse.

Sunrise registrations

We’re pleased to announce the upcoming commencement of sunrise for several new extensions:

.BIKE, .CLOTHING, .GURU, .HOLDINGS, .VENTURES, .PLUMBING, .SINGLES, .CAMERA, .LIGHTING, .EQUIPMENT, .ESTATE, GRAPHICS, .GALLERY, .PHOTOGRAPHY.

Here are some important dates to remember:

.BIKE, .CLOTHING, .GURU, .HOLDINGS, .VENTURES, .PLUMBING, .SINGLES:

  • Sunrise opens at OpenSRS: December 3rd, 2013
  • Sunrise closes: January 24th, 2014
  • General availability opens: January 29th, 2014

.CAMERA, .LIGHTING, .EQUIPMENT, .ESTATE, GRAPHICS, .GALLERY, .PHOTOGRAPHY:

  • Sunrise opens at OpenSRS: December 3rd, 2013
  • Sunrise closes: January 31st, 2014
  • General availability opens: February 5th, 2014

We will have additional information concerning general availability in the coming weeks.

Pricing for Sunrise registrations

Pricing for each extension has two parts: a sunrise fee, and a one-year registration fee.

TLD Sunrise fee Registration fee* Total
.HOLDINGS $120 $45 $165
.VENTURES $120 $45 $165
.SINGLES $120 $30 $150
.CLOTHING $120 $30 $150
.GURU $120 $30 $150
.BIKE $120 $30 $150
.PLUMBING $120 $30 $150
.CAMERA $120 $30 $150
.LIGHTING $120 $20 $140
.EQUIPMENT $120 $20 $140
.ESTATE $120 $30 $150
.GRAPHICS $120 $20 $140
.GALLERY $120 $20 $140
.PHOTOGRAPHY $120 $20 $140

*1-year registration fee.

At the time of ordering, the sunrise fee will be charged to your reseller account and the registration fee put on hold. The registration fee will subsequently be charged if the name applied for is successfully registered, and returned if it is not; multiple applications for the same name will go to auction. Please note that the sunrise fee is non-refundable.

Read more about the Sunrise phase.

Trademark Clearinghouse (TMCH)

One new development in the sunrise process for new TLDs is the introduction of the TMCH. In order to purchase a domain during the sunrise phase at any registry, a corresponding trademark must be registered in the TMCH first.

Once a trademark is successfully registered, the resulting Signed Mark Data (SMD) file can be used to provide proof of trademark rights for all sunrise orders.

Trademark registrations are available for $220 per year and are available in 1, 3 and 5 year terms. This includes 20 labels, and the Trademark Claims service as well (this notifies trademark holders when a name using their trademark is registered). Additional packages of 20 labels are available for $50 per year, and are also available in 1, 3 and 5 year terms.

Read more about TMCH.

New TLDs represent the single biggest change to domain names in over a decade. We’re extremely excited to introduce these to OpenSRS, and look forward to an exciting 2014 filled with many new extensions and ideas.

45 thoughts on “New TLDs have arrived. Here’s what you need to know

  1. Great question! You’ll find the answer in our FAQ section on the TMCH at http://www.opensrs.com/site/services/new-tlds/faq.

    Quick answer: A label is a string that is directly derived from your trademark to be used as part of a domain name. If your trademark is “Franks Pizza”, two labels would be available for this trademark:

    frankspizza
    franks-pizza

    With those labels, you would be eligible to register frankspizza.menu and franks-pizza.menu in the .menu Sunrise phase, for example.

  2. Great question! You’ll find the answer in our FAQ section on the TMCH at http://www.opensrs.com/site/services/new-tlds/faq.

    Quick answer: A label is a string that is directly derived from your trademark to be used as part of a domain name. If your trademark is “Franks Pizza”, two labels would be available for this trademark:

    frankspizza
    franks-pizza

    With those labels, you would be eligible to register frankspizza.menu and franks-pizza.menu in the .menu Sunrise phase, for example.

  3. Sorry, but wouldn’t work. The rules say that the full label must be represented in the second level domain name, so only frankspizza.pizza would be possible.

    In this case I would rather recommend to go for franks.pizza in Landrush or General Availability, or use the trademark for frankspizza.menu or frankspizza.rest.

  4. Sorry, but wouldn’t work. The rules say that the full label must be represented in the second level domain name, so only frankspizza.pizza would be possible.

    In this case I would rather recommend to go for franks.pizza in Landrush or General Availability, or use the trademark for frankspizza.menu or frankspizza.rest.

  5. how can this be news and also who cares? 150$ for NOTHING…. talk about a bubble and an artificial economy…

  6. how can this be news and also who cares? 150$ for NOTHING…. talk about a bubble and an artificial economy…

  7. Deleting comments… nice work hahaha… so again. How is this useful to anybody and why are the prices so high?

  8. Deleting comments… nice work hahaha… so again. How is this useful to anybody and why are the prices so high?

  9. The tech bubble is real, yes, but this ain’t part of it. This is premium pricing to help avoid squatters grabbing domains too early. Fees cover admin costs etc. If you think it’s nothing just because you can’t hold it in your hand, you are a very dim little individual.

  10. The tech bubble is real, yes, but this ain’t part of it. This is premium pricing to help avoid squatters grabbing domains too early. Fees cover admin costs etc. If you think it’s nothing just because you can’t hold it in your hand, you are a very dim little individual.

  11. Based on your first question, I can conclude that you’re pretty new to the internet. Hello! Welcome to the Internet! Something we value here is tools that effectively communicate information, such as words and text. Words and text that convey the most information in the least time are very good. Domain names are text!

    From your second question, you must be pretty new to money. Hello! welcome to money! Something we value here is compensating people for their effort. It may seem trivial to someone who is new to the Internet, but actually the infrastructure that makes up the backbone of the internet is not very simple at all. Maintaining it takes skill and care, and the people who do it get paid because we like them. Paying for domain registrations helps them eat and feed their families.

    Finally, many of the customers who will register these domains are businesses hoping to make thousands of dollars through the benefit of a website. These prices are not expensive from the perspective of a business!

    Thank you for reading, newcomer!

  12. Based on your first question, I can conclude that you’re pretty new to the internet. Hello! Welcome to the Internet! Something we value here is tools that effectively communicate information, such as words and text. Words and text that convey the most information in the least time are very good. Domain names are text!

    From your second question, you must be pretty new to money. Hello! welcome to money! Something we value here is compensating people for their effort. It may seem trivial to someone who is new to the Internet, but actually the infrastructure that makes up the backbone of the internet is not very simple at all. Maintaining it takes skill and care, and the people who do it get paid because we like them. Paying for domain registrations helps them eat and feed their families.

    Finally, many of the customers who will register these domains are businesses hoping to make thousands of dollars through the benefit of a website. These prices are not expensive from the perspective of a business!

    Thank you for reading, newcomer!

  13. This is so absurd. Not bashing on OpenSRS, but these new TLDs are about as useful as AOL keywords were. If we’re going to do this to the DNS system we should at least put down some saran wrap first.

  14. This is so absurd. Not bashing on OpenSRS, but these new TLDs are about as useful as AOL keywords were. If we’re going to do this to the DNS system we should at least put down some saran wrap first.

  15. The $120 fee is non-refundable, but it is charged only during the Sunrise phase, where trademark owners have the chance to get their trademark as a domain name ahead of the general public. If multiple trademark owners apply for the exact same string during Sunrise, the name would go into auction among all applicants.

    After the Sunrise phase has concluded, you can register domains at the standard registration fee, and will be charged only if you get the name.

  16. The $120 fee is non-refundable, but it is charged only during the Sunrise phase, where trademark owners have the chance to get their trademark as a domain name ahead of the general public. If multiple trademark owners apply for the exact same string during Sunrise, the name would go into auction among all applicants.

    After the Sunrise phase has concluded, you can register domains at the standard registration fee, and will be charged only if you get the name.

  17. Sounds like a big conn to me, just another way of getting money out of people with the end result of just confusing the internet further. Some may say that it will tidy up the internet because design agencies will buy .graphics, plumbers will buy .plumbing, but all I can see is people buying a mixture of names that are nothing to do with what they do as a business.

  18. Sounds like a big conn to me, just another way of getting money out of people with the end result of just confusing the internet further. Some may say that it will tidy up the internet because design agencies will buy .graphics, plumbers will buy .plumbing, but all I can see is people buying a mixture of names that are nothing to do with what they do as a business.

  19. I agree with u that who.cares comment is not “professional”.

    But regarding your statement “many of the customers who will register these domains are businesses
    hoping to make thousands of dollars through the benefit of a website” I have to strongly disagree…
    This new TLDs are a real MESS, and the primary purpose is to force businesses to PROTECT their names from cybersquatters! This has another common definition: a ransom.
    If you want I can publish somewhere TONS of marketing emails my business has received that starts with the sentence: “Protect your trademark now!”

    In the end, my business was living well with its plain old .com and geo tlds, without the need to “protect” it from criminals trying to deface it with tlds like .xxx and all this new garbage that is coming!

    Just my 2c…

  20. I agree with u that who.cares comment is not “professional”.

    But regarding your statement “many of the customers who will register these domains are businesses
    hoping to make thousands of dollars through the benefit of a website” I have to strongly disagree…
    This new TLDs are a real MESS, and the primary purpose is to force businesses to PROTECT their names from cybersquatters! This has another common definition: a ransom.
    If you want I can publish somewhere TONS of marketing emails my business has received that starts with the sentence: “Protect your trademark now!”

    In the end, my business was living well with its plain old .com and geo tlds, without the need to “protect” it from criminals trying to deface it with tlds like .xxx and all this new garbage that is coming!

    Just my 2c…

    PS: forgot to mention that my users never type an address directly in the address bar, and the majority of them don’t even know WHAT an address is.. the more advanced ones are using google, the youngest know only facebook: so WHO really cares about this new COOL tlds? ;)

  21. Thanks for this response, were were about to go through the whole process of registering a lable in the TMCH for a customer and this shows that it’s completely pointless! LOL

  22. Thanks for this response, were were about to go through the whole process of registering a lable in the TMCH for a customer and this shows that it’s completely pointless! LOL

  23. How can there be more than one application during sunrise for the same name ? The labels you get from TMCH should be unique, shoudnt they ?

  24. How can there be more than one application during sunrise for the same name ? The labels you get from TMCH should be unique, shoudnt they ?

  25. “Donuts, Inc.” … kinda tells about it all. I agree… it is hostage/ransom whichever way you want to look at it. Along with the new ICANN stuff that allows them to send our customers direct emails to “confirm” things…. that should be rolled into the API and ALL that stuff should be done between us and our customers along with the NUMEROUS other stuff we have to comply with…. in the API! Its all a bogus string of intrusions foisted on us ultimately by politicians. I am in the US and BOTH political parties have thier hands in this stuff. It wont be long until one “entity” controls everything and tuff luck for our businesses… these new domains are junk. There is PLENTY of real estate on what we have already. The confusion and staggering amounts of money law firms are going to make is just gettting ready to screw everything up even more and tap our customers out of cash which is already VERY THIN (thank again to politics and their fat cat buddies)…

  26. “Donuts, Inc.” … kinda tells about it all. I agree… it is hostage/ransom whichever way you want to look at it. Along with the new ICANN stuff that allows them to send our customers direct emails to “confirm” things…. that should be rolled into the API and ALL that stuff should be done between us and our customers along with the NUMEROUS other stuff we have to comply with…. in the API! Its all a bogus string of intrusions foisted on us ultimately by politicians. I am in the US and BOTH political parties have thier hands in this stuff. It wont be long until one “entity” controls everything and tuff luck for our businesses… these new domains are junk. There is PLENTY of real estate on what we have already. The confusion and staggering amounts of money law firms are going to make is just gettting ready to screw everything up even more and tap our customers out of cash which is already VERY THIN (thank again to politics and their fat cat buddies)…

  27. Im rather new to this business, but im old enough and experienced enough to know when i see something that screams “we found a way to make tons of money for doing nothing”. My gut is telling me that is just what this is. We all have to pay fees, and i dont mind fair play fees, its part of the business. But to pay that amount of money for a “chance” and it be non refundable is ( to use a term from my generation) “hogwash”. Someone in the mix upstream is making a butt load of money off of this and not having to lift a finger to do so. But isn’t that always the case in this business, its certainly not the ones in the trenches making money. As i said the normal fee is fine but this lottery type of process is making someone rich and they are sitting on their Yacht in the Bahamas laughing all the way to the bank. This is exactly how the rich get richer.

  28. Im rather new to this business, but im old enough and experienced enough to know when i see something that screams “we found a way to make tons of money for doing nothing”. My gut is telling me that is just what this is. We all have to pay fees, and i dont mind fair play fees, its part of the business. But to pay that amount of money for a “chance” and it be non refundable is ( to use a term from my generation) “hogwash”. Someone in the mix upstream is making a butt load of money off of this and not having to lift a finger to do so. But isn’t that always the case in this business, its certainly not the ones in the trenches making money. As i said the normal fee is fine but this lottery type of process is making someone rich and they are sitting on their Yacht in the Bahamas laughing all the way to the bank. This is exactly how the rich get richer.

  29. BIKE, .CLOTHING, .GURU, .HOLDINGS, .VENTURES, .PLUMBING, .SINGLES:
    General availability opens: January 29th, 2014

    What are prices now for .GURU?

  30. Does OpenSrs have access to the EAP program? (Early Access program). I was told that between Sunrise and General Availability there is the EAP where new TLDs are sold for $11,000 then the price goes down each day until GA public availability.

  31. Does OpenSrs have access to the EAP program? (Early Access program). I was told that between Sunrise and General Availability there is the EAP where new TLDs are sold for $11,000 then the price goes down each day until GA public availability.

  32. does your insult make you feel better – all this is crap just to get more money just like your comments.

  33. does your insult make you feel better – all this is crap just to get more money just like your comments.

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