Which Site Seal do People Trust the Most? (2013 Survey Results)

We just found some interesting third-party research from the Baymard Institute regarding consumer’s perceptions of SSL and Trust seals. The survey, from January 2013, specifically focused in on e-commerce websites and gave the following results, showing Trust seals outpacing all of the SSL seals with the exception of Norton.

Its an interesting article and I recommend clicking through to read more about the results and some of the implications. Including their suggestion sites show multiple seals to increase perceived site security; while also of course improving site security.

Survey of SSL Seals

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