In the early days of the Internet, the domain ecosystem was much narrower. A handful of extensions—.com, .net, .org—covered nearly every business online. Today, the Internet looks very different. Entire industries have taken shape online, new niches continue to emerge, and brands are increasingly looking for names that reflect who they are. As the online […]
When it comes to building long-term profitability as an agency or managed service provider (MSP), who you acquire and how you acquire them can mean the difference between a one-off transaction and a multi-year client relationship. Different acquisition channels set different expectations: some establish trust and context, while others prioritize urgency, price, or convenience. Those […]
The air-conditioned conference center balanced out Mumbai’s heat and humidity and, despite lower in-person attendance, ICANN85 was a productive meeting. Tucows Registry Services was one of the official meeting sponsors, and we were happy to see many visitors stop to say hello and learn about our registry service offering. Perhaps most importantly, the squishy cows […]
Many agencies and managed service providers (MSPs) struggle to grow client lifetime value (LTV)—not because their services aren’t good, but because they’re selling to the wrong clients or the wrong people inside those organizations. When those two things are clearly defined and understood, client relationships are easier to sustain and expand over time. Agencies and […]
For agencies, managed service providers (MSPs), and web professionals, growth isn’t just about winning new clients. It’s about keeping the right ones. That’s where Client Lifetime Value (LTV) comes in. LTV isn’t only a measure of how long clients stick around. It reflects how much value they generate over time, how efficiently you can serve […]
A strong digital identity starts with your domain—it’s like the front door to your brand online. For decades, businesses have built their presence under top-level domains (TLDs) such as .com, .net, or country-code options like .ca or .uk. In recent years, however, another category has emerged: branded, or “dot brand” TLDs. These give organizations the […]
When a domain expires, things can go downhill fast. Websites go dark, emails stop working, and, eventually, someone else could even grab the domain you built your brand on. Whether you manage your own domains or oversee them for clients, understanding how expiration works, how to prevent it, and how to restore an expired domain […]
Most agency owners focus the bulk of their efforts on top-of-the-funnel activities: more leads, more deals, more wins. But long-term growth doesn’t come from the number of clients you sign—it comes from how long they stay, how much they spend, and how much value you create for each other along the way. That’s Client Lifetime […]
The ICANN Community met for this year’s Annual General Meeting in Dublin, Ireland and, while the weather was a bit gray, the conversations and conference sessions sparked many bright ideas. ICANN policy work isn’t always glamorous. Conference centers can blur together, and even the most meaningful topics can test your focus by the fifth meeting […]
Web3 is shaping the next phase of the Internet. As the next round of new top-level domain (nTLD) applications approaches, Web3 is becoming a bigger part of the conversation. The lines between Web2 and Web3 are starting to blur, opening new opportunities for domain resellers to explore. Still, there’s a lot of confusion about what […]
