Most agency owners focus the bulk of their efforts on top-of-the-funnel activities: more leads, more deals, more wins. But long-term growth doesn’t come from the number of clients you sign—it comes from how long they stay, how much they spend, and how much value you create for each other along the way. That’s Client Lifetime […]
The ICANN Community met for this year’s Annual General Meeting in Dublin, Ireland and, while the weather was a bit gray, the conversations and conference sessions sparked many bright ideas. ICANN policy work isn’t always glamorous. Conference centers can blur together, and even the most meaningful topics can test your focus by the fifth meeting […]
Web3 is shaping the next phase of the Internet. As the next round of new top-level domain (nTLD) applications approaches, Web3 is becoming a bigger part of the conversation. The lines between Web2 and Web3 are starting to blur, opening new opportunities for domain resellers to explore. Still, there’s a lot of confusion about what […]
Owning a domain name isn’t just about claiming your spot online; it’s about recognizing domains as valuable digital assets worth protecting. Most of us register a domain to create a digital home for our business or passion project. However, domains can also be registered by legitimate investors looking to generate a profit, or by bad […]
For many businesses, domains are more than digital addresses—they’re critical assets that anchor websites, email, and entire online identities. So when it comes time to transfer a domain, the process can feel high-stakes. Done well, it’s seamless and invisible. Done poorly, it risks downtime, customer frustrations, or even lost trust. Behind the scenes, transfers are […]
If you’ve ever wondered how an email travels from one address to another and ends up in your inbox, the answer involves something called an MX record. While it lives in the Domain Name System (DNS), its role is all about email: MX records point messages to the right servers so they actually arrive where […]
Think about your digital footprint. Your accounts and profiles are spread across multiple platforms: social media, online shopping sites, email addresses, and countless other accounts for managing your day-to-day life. Each is probably managed by a third-party provider, asking for your personal data in exchange for access. The trade-off has long been clear: you get […]
WordPress powers over 43% of all websites on the Internet, and with good reason. It’s flexible, affordable, open-source, and highly customizable, making it the go-to content management system (CMS) for everyone from first-time bloggers to enterprise e-commerce brands. But to get the most out of WordPress, you need the right foundation, and that’s where WordPress […]
The Internet has been evolving in waves. First came Web1: static pages and limited interaction. Then, Web2 transformed the experience into today’s dynamic, user-driven web. Now, the next wave is taking shape: Web3, built on decentralization, transparency, and individual ownership. Web3 introduces new ways of managing identity, assets, and presence online—using blockchain to keep records […]
When you visit a website, one way to tell it’s secure is by checking for a TLS/SSL certificate. These certificates do two important things: they verify the website’s identity, and they encrypt any data exchanged between your browser and the site—both the information you send (like passwords or credit card numbers) and the information it […]
