ICANN86 took place from June 8–11 in Seville, where the sunny skies complemented the energy and optimism felt throughout the conference. In this ICANN recap, we’ll check in on some familiar topics, including how registration data is handled, methods to mitigate DNS Abuse, and an exciting (to policy wonks, at least) update on the status […]
Most agencies know that bigger engagements tend to produce better long-term outcomes. What’s less obvious is why—and more importantly, what structural decisions actually move the needle to increase client lifetime value (LTV). In partnership with Promethean Research, a firm specializing in performance benchmarking for digital agencies, we surveyed 165 high-performing agencies across the web services […]
Many agencies and managed service providers (MSPs) operate with a mix of two pricing models: one-time projects and recurring retainers. It’s the right approach, but how you structure that mix can have a significant impact on your financial resilience and overall client value. When we analyzed data from 165 high-performing agencies across the web services […]
In the early days of the Internet, the domain ecosystem was much narrower. A handful of extensions—.com, .net, .org—covered nearly every business online. Today, the Internet looks very different. Entire industries have taken shape online, new niches continue to emerge, and brands are increasingly looking for names that reflect who they are. As the online […]
When it comes to building long-term profitability as an agency or managed service provider (MSP), who you acquire and how you acquire them can mean the difference between a one-off transaction and a multi-year client relationship. Different acquisition channels set different expectations: some establish trust and context, while others prioritize urgency, price, or convenience. Those […]
The air-conditioned conference center balanced out Mumbai’s heat and humidity and, despite lower in-person attendance, ICANN85 was a productive meeting. Tucows Registry Services was one of the official meeting sponsors, and we were happy to see many visitors stop to say hello and learn about our registry service offering. Perhaps most importantly, the squishy cows […]
Many agencies and managed service providers (MSPs) struggle to grow client lifetime value (LTV)—not because their services aren’t good, but because they’re selling to the wrong clients or the wrong people inside those organizations. When those two things are clearly defined and understood, client relationships are easier to sustain and expand over time. Agencies and […]
For agencies, managed service providers (MSPs), and web professionals, growth isn’t just about winning new clients. It’s about keeping the right ones. That’s where Client Lifetime Value (LTV) comes in. LTV isn’t only a measure of how long clients stick around. It reflects how much value they generate over time, how efficiently you can serve […]
A strong digital identity starts with your domain—it’s like the front door to your brand online. For decades, businesses have built their presence under top-level domains (TLDs) such as .com, .net, or country-code options like .ca or .uk. In recent years, however, another category has emerged: branded, or “dot brand” TLDs. These give organizations the […]
When a domain expires, things can go downhill fast. Websites go dark, emails stop working, and, eventually, someone else could even grab the domain you built your brand on. Whether you manage your own domains or oversee them for clients, understanding how expiration works, how to prevent it, and how to restore an expired domain […]
