Today the Landrush phase of the .XXX domain extension launch begins.

Landrush is a limited-time opportunity for those who didn’t qualify for Sunrise A, but want to secure a valued .XXX domain name and avoid the first-come, first-served risks associated with General Availability.

logo for the .XXX domain extensionThe Landrush period runs for 18 days, starting on November 8, 2011. During this time, only applicants who are members of the adult Sponsored Community can apply for .XXX domain names. Apart from being a member of the adult Sponsored Community, there are no trademark or pre-ownership rights requirements during this phase of the launch.

There is no first-come, first-served ranking during Landrush. Once Landrush ends, any .XXX domain names with a single applicant will be automatically allocated. Those .XXX domain names with more than one applicant will proceed to a closed mini-auction between the competing parties only.

For members of the sponsored community

Landrush is designed specifically for members of the adult Sponsored Community who wish to secure premium .XXX domain names. It guarantees members the chance to purchase premium .XXX domain names or be involved in a closed auction to bid for .XXX domain names.

OpenSRS is fully supporting the Landrush phase, along with all other phases of the launch of the .XXX domain extension. We’ll begin accepting Landrush orders via the Reseller Web Interface or the OpenSRS API as soon as the registry opens.

More information about .XXX can be found on our .XXX Launch information page.

The launch continues with General Availability for .XXX on December 6, 2011.