We’re at an inflection point with mobile Internet access right now, and hosters are in a unique position to take advantage of it. That was the key message today from Tucows CEO, Elliot Noss in his session, “This Mobile Moment,” given this afternoon at HostingCon.
I won’t go too deeply into the content of the presentation, but Elliot’s point is this: mobile is exploding, current providers aren’t doing a great job serving customers, and customers are just waiting for a someone to come in and do things differently.
Elliot suggests that hosters are uniquely positioned to take advantage for a number of reasons, like the fact that hosting companies are really good at customer service and are used working with small margins.
Phone to Modem = Feature phone to Smartphone
He also says the current situation with mobile access is analogous to the move from using our copper phone lines for telephone calls, to hooking up a modem and starting to use our phone lines for Internet access. He says the switch from feature phones used for voice calls and SMS to smart phones (pocket computers, really) represents a similar shift in technology use.
The point is this: hosting companies should be thinking about how they can leverage their expertise in service, support and understanding the needs of their customers to identify and take advantage of the opportunity that this mobile moment provides.