Today marks the first anniversary of the launch of the .tel gTLD. It was on March 24th, 2009 that .tel went live with General Availability and registrants were able to buy and use .tel domains for the first time.
The one year anniversary of a new domain extension is always a big day for any registry as it marks the date that domains begin to come up for renewal. For that reason, it’s very important to remind registrants that they should renew their .tel domains before they expire to ensure that a high percentage of them retain their domain for a second year.
Sending out an email to your .tel customers is well worth the short amount of time it will take. Remember that it has been shown that registrants who renew domains for a second term are far more likely to continue to renew the domain for many more years following.
Continued Innovation
It’s been a good year for .tel — they launched a very innovative new domain extension with much fanfare and worldwide press last year. They then kept innovating throughout the last twelve months to maintain some of that all important momentum that is required with any new product launch.
New versions of the telhosting platform were release regularly and Telnic continued to work to aggressively market .tel to ensure that the public was familiar with how it worked. New iPhone apps and other mobile applications and tools were released, and they made it easier to update and maintain a .tel presence.
This culminated with the recent upgrades to the telhosting platform and the brand new, modern look that all .tel domains now sport.
Marketing Materials
To help you out with your efforts to both encourage renewals and also to continue to drive the adoption of .tel domains, Telnic has prepared some marketing materials for your use:

With this new release, it will be easy to add MX Records and to offer .TEL domain owners the ability to use their .TEL domains as email addresses.
Also of note is the release of a new .TEL app for the iPhone called Superbook. Users of Apple’s popular phone and mobile Internet device can grab the app for free from the
Telnic has just released two new free apps that allow mobile users to use and manage .tel domains. There’s one app for the iPhone and one for Blackberry users as well.