Last month we talked about the OpenSRS approach to wholesale domain name pricing and why we feel it’s the most transparent and reseller-friendly model in the industry. We’ve taken the same approach with our Sub-resellers program.
The OpenSRS Sub-resellers feature allows you to set up your own network of domain name resellers using our back-end. The popularity of Sub-resellers since its launch last year has confirmed for us just how valuable this can be. It has also reinforced how important it is to our resellers that they manage these relationships.
We built the Sub-resellers functionality with input from our existing resellers, and took a different approach than our competitors by giving full control to our resellers. Here are a few of the features that we believe make ours the most reseller-friendly sub-reseller program in the industry:
Flexible pricing editor.
Unlike some other options out there, our Sub-resellers pricing editor provides you with complete control over pricing. Whether you decide to price a group of TLDs at $12.99, or want to make sure you earn $2 on every sale, the decision is yours. You pick the price your sub-reseller pays. We provide you with the ability to create as many different pricing plans as you like, and the tools to view and manage pricing for your sub-resellers.
Branding options that put the spotlight on YOU.
We’ve placed a great deal of importance on branding. The Sub-resellers feature provides the capability to fully brand the experience to the needs of your brand and your customers. Email communication, logos, system messages, control panels and related interfaces have all been designed to be reseller friendly – to let you put your company and brand in front of your sub-reseller.
Sub-resellers is free and designed for your business.
Sub-reseller accounts can be created in seconds, either manually, or via the API. With no extra account setup costs, and multiple account funding options, it’s a simple way to rapidly grow your network. We’ll even manage the account funding on your behalf. There are no additional charges for this feature, and as an OpenSRS reseller it’s already enabled for your account.
I’ve only just scratched the surface of what’s possible with the Sub-resellers feature and we’re amazed at what some of our resellers have already accomplished in such a short period of time. The Sub-resellers option helps our resellers leverage the power of an alternate sales channel to increase sales, and to strengthen the relationships they have with their customers.
I hope this provides you with yet another example of our strong commitment to building the world’s most reseller friendly Domain Name Service on the planet and I encourage you to learn more about our capabilities.
See it in action at HostingCon 2010
If you’re going to be at HostingCon 2010 next week in Austin, TX, and you want to see more, you can request a meeting or just drop by our booth (link to hostingcon event page). If you aren’t going to be in the area, then we also have a half-hour webinar that walks through Sub-resellers and talks about different ways to setup and manage your own sub-resellers network.
