Did you miss our SSL webinar last week? Then you’ll definitely want to read on.

We were really pleased to have Bob Angus, Product Marketing Manager at VeriSign join us via the web to present “Get the Sale: Overcoming Four Common Objections When Selling SSL”.

Bob provided some really good, practical tactics and strategies that will help you sell smarter and move more SSL units.

He covered everything from how to figure out whether the potential customer is ready to buy, to how to use some basic stats and resources to sell EV and other higher margin SSL products.

Based on the lively Q&A session that followed, it was clear that our Resellers are hungry to sell more and are looking for the tools that they can use to do just that. Bob’s presentation provided some of those tools and tactics, and attendees went away equiped with at least two or three things that they could put to immediate use to counter competitors and tackle those common questions buyers might have.

Archive Video is Available Now

We did record the entire session including an informative question and answer session. That video and the accompanying PDF of the presentation slides is available now.

→ View the archive

(if you registered for the event at GotoWebinar, you should already have received the link to the archived version via email).

I thought I could spot a phish. But recently, I took a quiz online that asked me to identify which sites were phishing sites. I was surprised by how hard it was to identify these fake ponds. I am quite familiar with SSL certificates from my online retailing days and being an avid online shopper and loving the convenience of being able to access banking online. But my sub-par test results gave me a jolt. It dawned on me how trusting I was of things like generic seals of approval and basic signs like a standard SSL cert. These indications were quite ingrained in me subliminally and I realized that I was often taking security on websites for granted.

Just as we are careful to rip up or shred any documents that have our names, addresses, or other personal information before throwing it in the trash, ensuring that a website is secured should be an everyday practice. This is not only important from a consumer perspective but as a business owner where you are collecting information, you have a responsibility to show that you value your customer’s privacy and security when dealing with you.

Try your hand at identifying the phish. Maybe you’ll pass the test, but at the very least, it will provide a good exercise in identifying the signs of a phishing site.

Take the test!

Once you’re done with the test, you might find yourself in the need for a good chuckle. If so, check out the Cart Whisperer series of videos from last year. Remember, to instill confidence in online shoppers, you need to make them feel safe.

From “No More Abandoned Carts”.