.TEL Landrush is now just around the corner – beginning on February 3, 2009. As mentioned previously, OpenSRS is full participant in the launch of .TEL. You’ll be able to start pre-ordering for starting at 0500 GMT on Friday, January 30th, 2009. At the same time we turn on Landrush pre-orders, we’re turning off Sunrise Orders.
.TEL Landrush is structured fairly simply. Telnic, the .TEL registry, isn’t holding auctions for high value or premium domain names nor is it withholding any names from the Landrush (except for a few names on a “reserved list” as required by ICANN and as needed for registry operations).
There are going to be a ton of great .TEL domain names available in many different languages. Some examples include geographic names like newyork.tel or generic names like pizza.tel. During Landrush, everyone has a shot at grabbing one of these potentially valuable names. Each is offered at a fixed price ($329.60US including a three-year registration) on a first-come, first-served basis.
Landrush pre-orders are fairly simple, but there are a few things you should be aware of:
- Pre-orders are not guaranteed. When the Registry opens, we’ll start submitting orders along with everyone else.
- When a pre-order is submitted, we’ll put $275 on hold in your Reseller account. If that order is successful when Landrush officially opens, we’ll charge through the full $329.60. If the order is not successful, we’ll remove the hold and you’ll pay nothing. That’s a bit different from the Sunrise period during which the $275 fee was payable to the Registry regardless.
- ALL Landrush pre-orders submitted to pending will be processed. If you don’t wish for a pending order to be processed, you must cancel it prior to the Registry opening.
Also of note is that ordering via the API will also go live at 0500 GMT on Friday, January 30th, 2009. The documentation has been updated to reflect the changes and additions.
Telnic noted that during the Sunrise period, many companies realized the value of .TEL and registered their ‘brand’.tel, including Starbucks, Microsoft, Google and CNN. It’s expected that Landrush will be busy as people try to grab some of the high-value .tel domains, and also jump in and ensure that they get the .tel for their company or organization.
For Resellers that submitted .TEL Sunrise Applications, Telnic has provided a lookup tool to determine the status of Sunrise applications.
We’ll have more about .TEL in the coming weeks and months as we get closer to the General Availability and the official, full launch of this innovative new domain extension on March 24th, 2009.