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	<title>Comments for OpenSRS Reseller Blog</title>
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	<link>http://opensrs.com/blog/</link>
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		<title>Comment on Enter our Service Guy Postcard Contest and become famous! by Simon Pearce</title>
		<link>http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/cpage/1/#comment-2260</link>
		<dc:creator>Simon Pearce</dc:creator>
		<pubDate>Wed, 01 Sep 2010 19:38:45 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/#comment-2260</guid>
		<description>We&#039;ve got some cows from a few years ago but no &#039;service guys&#039; - come on Luigi, sort us out ;)</description>
		<content:encoded><![CDATA[<p>We&#8217;ve got some cows from a few years ago but no &#8217;service guys&#8217; &#8211; come on Luigi, sort us out <img src='http://opensrs.com/components/com_wordpress/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>Comment on Enter our Service Guy Postcard Contest and become famous! by Ben Lucier</title>
		<link>http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/cpage/1/#comment-2205</link>
		<dc:creator>Ben Lucier</dc:creator>
		<pubDate>Mon, 30 Aug 2010 14:26:38 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/#comment-2205</guid>
		<description>Email me your reseller name (blucier-at-opensrs-dot-com) and I&#039;ll see what I can do to change that Bill. :)</description>
		<content:encoded><![CDATA[<p>Email me your reseller name (blucier-at-opensrs-dot-com) and I&#8217;ll see what I can do to change that Bill. <img src='http://opensrs.com/components/com_wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Comment on Enter our Service Guy Postcard Contest and become famous! by Bill</title>
		<link>http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/cpage/1/#comment-2179</link>
		<dc:creator>Bill</dc:creator>
		<pubDate>Sun, 29 Aug 2010 05:06:57 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/#comment-2179</guid>
		<description>So you want us to take creative photos of this service guy but... we don&#039;t have a service guy to take pictures of...</description>
		<content:encoded><![CDATA[<p>So you want us to take creative photos of this service guy but&#8230; we don&#8217;t have a service guy to take pictures of&#8230;</p>
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		<title>Comment on Enter our Service Guy Postcard Contest and become famous! by dahamsta</title>
		<link>http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/cpage/1/#comment-2151</link>
		<dc:creator>dahamsta</dc:creator>
		<pubDate>Thu, 26 Aug 2010 21:17:22 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/#comment-2151</guid>
		<description>Email sent, thanks. What are the postcards about? Are they for marketing to us, or marketing for us? Cos if it&#039;s the former, there&#039;s email like. :)

adam</description>
		<content:encoded><![CDATA[<p>Email sent, thanks. What are the postcards about? Are they for marketing to us, or marketing for us? Cos if it&#8217;s the former, there&#8217;s email like. <img src='http://opensrs.com/components/com_wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>adam</p>
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		<title>Comment on Enter our Service Guy Postcard Contest and become famous! by Ben Lucier</title>
		<link>http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/cpage/1/#comment-2149</link>
		<dc:creator>Ben Lucier</dc:creator>
		<pubDate>Thu, 26 Aug 2010 20:16:45 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/#comment-2149</guid>
		<description>I&#039;ll see what I can do! Send me an email to blucier-at-opensrs-dot-com and don&#039;t forget to include your reseller username.</description>
		<content:encoded><![CDATA[<p>I&#8217;ll see what I can do! Send me an email to blucier-at-opensrs-dot-com and don&#8217;t forget to include your reseller username.</p>
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		<title>Comment on Enter our Service Guy Postcard Contest and become famous! by Ben Lucier</title>
		<link>http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/cpage/1/#comment-2148</link>
		<dc:creator>Ben Lucier</dc:creator>
		<pubDate>Thu, 26 Aug 2010 20:14:03 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/#comment-2148</guid>
		<description>Dahamsta, Service Guy is the OpenSRS mascot. He&#039;s pictured in the postcard examples above. :)</description>
		<content:encoded><![CDATA[<p>Dahamsta, Service Guy is the OpenSRS mascot. He&#8217;s pictured in the postcard examples above. <img src='http://opensrs.com/components/com_wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Comment on Enter our Service Guy Postcard Contest and become famous! by dahamsta</title>
		<link>http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/cpage/1/#comment-2147</link>
		<dc:creator>dahamsta</dc:creator>
		<pubDate>Thu, 26 Aug 2010 18:21:38 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/#comment-2147</guid>
		<description>What service guy? I don&#039;t have any service guy. And why do we need postcards? And isn&#039;t it a bit odd to ask your resellers to design postcards for themselves? Sorry, I&#039;m lost!

adam</description>
		<content:encoded><![CDATA[<p>What service guy? I don&#8217;t have any service guy. And why do we need postcards? And isn&#8217;t it a bit odd to ask your resellers to design postcards for themselves? Sorry, I&#8217;m lost!</p>
<p>adam</p>
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		<title>Comment on Enter our Service Guy Postcard Contest and become famous! by Egils Vindedzis</title>
		<link>http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/cpage/1/#comment-2146</link>
		<dc:creator>Egils Vindedzis</dc:creator>
		<pubDate>Thu, 26 Aug 2010 17:43:12 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/enter-our-service-guy-postcard-contest-and-become-famous/#comment-2146</guid>
		<description>I need Service Guy! Can he deliver himself? 

Thanks!</description>
		<content:encoded><![CDATA[<p>I need Service Guy! Can he deliver himself? </p>
<p>Thanks!</p>
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		<title>Comment on Tucows Domains Badges and the Tucows Domain Promise by Michael Goldstein</title>
		<link>http://opensrs.com/blog/2010/08/tucows-domains-badges-and-the-tucows-domain-promise/cpage/1/#comment-2120</link>
		<dc:creator>Michael Goldstein</dc:creator>
		<pubDate>Tue, 24 Aug 2010 19:44:56 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/tucows-domains-badges-and-the-tucows-domain-promise/#comment-2120</guid>
		<description>John, you make an important point. It would be great to be able to assure end users that buying a Tucows domain also means that your domain name will be taken care of even if your provider checks out in some way (dies, goes bad, just doesn&#039;t want to do it anymore). We can definitely think about how to formalize and communicate a process on that so that it becomes part of a guarantee that you offer your customers.</description>
		<content:encoded><![CDATA[<p>John, you make an important point. It would be great to be able to assure end users that buying a Tucows domain also means that your domain name will be taken care of even if your provider checks out in some way (dies, goes bad, just doesn&#8217;t want to do it anymore). We can definitely think about how to formalize and communicate a process on that so that it becomes part of a guarantee that you offer your customers.</p>
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		<title>Comment on A Simple, Proven, Neatly Wrapped Promotion For You by Michael Goldstein</title>
		<link>http://opensrs.com/blog/2010/08/a-simple-proven-neatly-wrapped-promotion-for-you/cpage/1/#comment-2118</link>
		<dc:creator>Michael Goldstein</dc:creator>
		<pubDate>Tue, 24 Aug 2010 13:47:08 +0000</pubDate>
		<guid isPermaLink="false">http://opensrs.com/blog/2010/08/a-simple-proven-neatly-wrapped-promotion-for-you/#comment-2118</guid>
		<description>Thanks Jack. You got the math right. (If you look at the post, I detailed it exactly as you did.) But I think you may be under-projecting your own performance and the lifetime value of these domains a bit.

Actually, first I should say that a likely, immediate return on any investment (or a whopping $20 an hour, as you say) these days isn&#039;t so bad.

But I think this could do more for you. If you have 10,000 users, you probably have a much more engaged customer base than we do at Hover. We have nearly 200,000, many of whom came to us through acquisitions. We don&#039;t historically get fantastic open rates or click-through rates. I highlighted this promotion because the results beat the hell out of our past efforts. This leads me to believe that it could top your own past efforts. And you would likely see open rates, click-through rates and conversions greater than ours.

We also saw an unusual amount of purchasers attaching email (the only other paid service we offer). These are domains that beg for more services. They would likely be a gateway to site building services, hosting services and a whole host of Web presence accessories. Domains aren&#039;t your entire product portfolio are they? So why just count domain revenue when calculating your ROI?

Finally, these will almost certainly be domains (and attached services) that get high renewal rates.

I&#039;m not saying this is going to make your year, but tack on better email performance than ours, attached services and years of renewal revenue and that 10 hours (which I was hoping could be reduced by stealing some of what we&#039;ve done creatively) starts to look like a better investment of your time.</description>
		<content:encoded><![CDATA[<p>Thanks Jack. You got the math right. (If you look at the post, I detailed it exactly as you did.) But I think you may be under-projecting your own performance and the lifetime value of these domains a bit.</p>
<p>Actually, first I should say that a likely, immediate return on any investment (or a whopping $20 an hour, as you say) these days isn&#8217;t so bad.</p>
<p>But I think this could do more for you. If you have 10,000 users, you probably have a much more engaged customer base than we do at Hover. We have nearly 200,000, many of whom came to us through acquisitions. We don&#8217;t historically get fantastic open rates or click-through rates. I highlighted this promotion because the results beat the hell out of our past efforts. This leads me to believe that it could top your own past efforts. And you would likely see open rates, click-through rates and conversions greater than ours.</p>
<p>We also saw an unusual amount of purchasers attaching email (the only other paid service we offer). These are domains that beg for more services. They would likely be a gateway to site building services, hosting services and a whole host of Web presence accessories. Domains aren&#8217;t your entire product portfolio are they? So why just count domain revenue when calculating your ROI?</p>
<p>Finally, these will almost certainly be domains (and attached services) that get high renewal rates.</p>
<p>I&#8217;m not saying this is going to make your year, but tack on better email performance than ours, attached services and years of renewal revenue and that 10 hours (which I was hoping could be reduced by stealing some of what we&#8217;ve done creatively) starts to look like a better investment of your time.</p>
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