It’s no secret: mobile content is a big part of the future. The .MOBI domain helps you and your customers get ready to take advantage. They provide a vast array of resources including .MOBI marketing and even tips on best practices for creating mobile websites.

.MOBI was conceived by Nokia in 2000 and approved by ICANN in 2005 to ensure that consumers have a simple, uniform way to identify content that will work on any mobile phone – not just high-end smartphones. The .MOBI registry, dotMobi, was formed by a consortium of some of the world’s top content providers, mobile phone manufacturers, operators, infrastructure and payment providers and associations including familiar names like Google, Microsoft, Nokia, Visa and Vodaphone.

dotMobi recently published a report which highlights that the number of mobile Web sites has grown sevenfold since 2008. With that kind of market growth, it is worth investigating your .MOBI options, especially to complement an existing .COM or .ORG site. Your .MOBI content should serve the needs of on-the-go users; it shouldn’t just be the same PC content sent to a mobile phone.

.MOBI Quick Facts:

• Number of domains: more than 1.3 million
• A consortium of 14 leading companies back the .MOBI registry
• General availability started in 2006
• Top 10 reasons to go with .MOBI (PDF)
• Named as one of the world’s 100 brilliant companies by Entrepreneur magazine in May 2009
• Received 2009 Mobile Internet Innovator in the Irish Internet Association’s Net Visionary Awards

Available Resources:

• dotMobi web site
• dotMobi Mobile marketing information and services
• Test to see if your site is mobile-ready
• Visit mobiForge and instantmobilizer for mobile site development and services.
• dotMobi resources, including videos from industry experts
• dotMobi Official corporate blog
• dotMobi group on Linkedin
• dotMobi on Twitter
• dotMobi on Facebook
• dotMobi Flickr: search dotmobi
• dotMobi on YouTube